November 29, 2022                                                                                         
For immediate release

While the cold was hitting the cheeks and freezing the extremities at the end of the winter of 2022, local seamstresses were assembling the last pieces of fabric that would form our first winter coats made in Quebec in over two decades. A return to our roots that demonstrates the company's desire to return to its origins.

Inspired from here, created here

The two creations, a men's and a women's coat, have been named Chicoutimi and Saguenay, where the entire creation process took place, from design to conception. Inspired and created for our harsh climate, adapted for everyday use as well as for outings in our boreal forests, they will please all those who wear them.

" It is a very special project for the whole team. There was in this project the desire to create a product entirely made here in Quebec that could face the cold of its region of origin and proudly carry the locally made seal. " Claudie Laroche - Marketing Director for Chlorophylle

The creation

From the very beginning, it was essential to produce coats that were as beautiful, warm and efficient, if not more so, than those produced outdoors. This is the challenge that the entire team of creators and designers took up with flying colors. Our designers got to work in the spring of 2020 and as soon as the first drawings came out, there were discussions to validate the feasibility of the coats at the local level. In the next step, the person in charge of product development (fit & spec) worked very hard on the patterns so that the prototypes could be made by the seamstresses in the workshop.

At least three samples per style were sewn to ensure that everything was ready for production. What are we referring to? The materials to be ordered, usually a year in advance, the timeline (so that the materials would be ready at the same time as the production line of the team that was going to make the garment). 

The production

When it came to choosing a partner to produce the coats, the choice was a natural one. Katie Bouchard, production manager for the past 20 years at Chlorophylle tells us: "We had already worked with Perséides 3D in the past and it was only natural to return to this company who always hires some of the seamstresses who had worked on our products in the past." She adds that many of the demanding sewing steps in the Chicoutimi and Saguenay coats required in-depth knowledge of the sewing process, so their help was invaluable. It was really a cooperative effort to develop more streamlined styles to avoid putting too much pressure on the assembly line, to work with the equipment on site, and also to reduce costs.

To produce the Chicoutimi and Saguenay coats required no less than 8,500 hours of work, excluding the creation process and the cutting of the fabrics. It is a colossal work but above all a great achievement for the Chlorophylle family.

DESCRIPTION

• Sealed seams
• Front opening with two-way zipper, windbreaker and snaps
• Insulated hood with front and back adjustment
• 2 front patch pockets with flaps and hidden snaps
• 2 side pockets with zipper
• Adjustable waist with elastic drawcord
• Interior cuffs
• Available colors: army green or pure black (men), eclipse blue or pure black (women)
  
  Coats are available in our 14 Chlorophylle stores across Quebec.

" Producing locally is part of Chlorophylle's roots. It was important to carry out this project, to remember where we come from and to reaffirm our sustainable and eco-responsible positioning, by encouraging the local economy and production. "  
Katie Bouchard - Chlorophylle's Production Director

About Chlorophylle

Chlorophylle is a Quebec-based company that develops and markets high-end products specialized for outdoor activities. Its products are renowned for being durable, high-performance and versatile. Founded in the fall of 1980 in Chicoutimi, Saguenay-Lac-Saint-Jean, the company has seen its creations travel the world. Owned by the Côté-Reco family business since May 2019, Chlorophylle has since had the wind in its sails. In the last two years, 3 new corporate boutiques have been opened - two of which are in the city! -. We also have 3 franchise boutiques and a growing network of retailers.

Ms. Claudie Laroche, marketing director, is available to answer all your questions.
 
For more information, please contact
Manon Rivard
Communications Director and Marketing Assistant
Office: (819) 292-2323 ext. 50962