End of the 2024 jacket donation initiative
More than 640 winter jackets collected in Chlorophylle stores across Quebec
From November 15 to December 18, 2024, Chlorophylle successfully organized the sixth edition of its coat donation initiative. We are proud to announce that over 640 jackets were collected in our boutiques across Quebec and redistributed to local partner organizations.
Donors were invited to add a message of hope to the pocket of the donated jacket. These touching messages added warmth, making the act of giving even more meaningful.
Give happiness and warmth
At Chlorophylle, we believe that every gesture counts. A jacket can be much more than just protection against the cold: it brings warmth, security and solidarity.
Donations collected this year will help :
- Families on a tight budget,
- Young people experiencing homelessness,
- Legalized women working to regain their independence,
- People living in financial hardship,
- Newcomers adjusting to their first winter.
Each Chlorophylle boutique collaborated with a local organization to distribute these coats free of charge to people in need.
“Giving a jacket is much more than a simple donation: it's an act that can change someone's life. We're extremely grateful to our loyal customers, who show up year after year!” says Manon Rivard, Communications Director and Marketing Assistant at Chlorophylle.
An inspiring mobilization
In addition to public donations, several Chlorophylle ambassadors got actively involved, including Alex Godard, Alexis le randonneur and Marie-Pier Desharnais. Each brought a coat and left a note for the future user.
Other initiatives also marked this edition:
At the El Campo event, some 30 jackets were collected.
The Blueberries, a group of skiers, organized a special evening where the community could donate a coat while watching their latest film. In all, 28 jackets were collected and donated to the Chicoutimi boutique.
See you in 2025
As this sixth edition draws to a close, we'd like to thank you for your generosity and enthusiasm. Chlorophylle will continue to support its community and invites you to stay tuned for the seventh edition in 2025. Together, let's bring warmth and happiness to those who need it most.
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